Sustainability Report 2012 - page 49

49
The CCC Code of Practice is governed by the 17 Core Values & Guiding Principles below
Integrity,
Honesty &
Reliability
Trust,
Transparency &
Humility
Sense of
Belonging &
Harmony for
All Company
Employees
Fairness to all
Stakeholders
We Respect
Hierarchy &
Accountability
We Aim to be
Second to None
in All We Do
Protecting
Human Life is
our Goal
We Encourage
Innovation
We Nourish
Long-Term
Relationships
Our Staff is our
Greatest Asset
Commitment to
Preserve the CCC
Family Culture
Commitment
to the
Community
Commitment
to the
Environment
Commitment
towards Anti-
Corruption
Commitment to
Change for the
Better
Appreciation
of our Staff
Commitment
to the
Development
of Future
Generations
We are proud to say that we have dedicated a great deal of effort
in forging our Group-wide ethics and values program. We are
convinced that by demonstrating the CCC Family values combined
with a strong ethical approach, we will differentiate ourselves
from our competitors. For this reason we constantly try to embed
our values further across the Group.
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